Keychange Leaders project requests a proposal for a framework agreement covering journalistic services, including associated consultancy in PR and communications, both nationally and internationally, focussing the Keychange partner countries: Germany, Sweden, Norway, France, Estonia, Poland, Belgium, UK and Switzerland.
Keychange is an initiative dedicated to creating a more inclusive music industry for current and future generations. It promotes structures for gender equity through an international talent leadership programme for underrepresented artists and professionals, a pledge for gender balance within music organisations, and a manifesto addressing policy and industry leaders.
The PR person/agent will be responsible for delivering an overall of 3-5 PR campaigns that will run in September 2026, December 2026/January 2027 and March/April 2027. These campaigns will be related to the current Talent Leadership Programme, the Keychange Pledge and reports and activities that are planned around events related to these outputs. A creative mind with good press relations and a deep understanding of different media outlets’ needs is a must, with the ability to tailor campaigns to specific audiences and music industry markets, in addition to social justice angles.
The contract involves approximately 70 consultancy hours. Budget estimates should range around 6,000 EUR. All submitted applications will be evaluated by an internal team committee and marked against the project’s criteria.
