A new report, released as part of the Transforming Audience Travel Through Art (TATTA) project, between Perth Theatre and Concert Hall and Creative Carbon Scotland, shares key insights on sustainable audience travel.
Summarising the Scottish TATTA project, the report includes information on barriers that prevented participants from using more sustainable travel options, recommendations on actions that can be taken by cultural venues and local decisionmakers, and insights on why involving a creative practitioner made a difference to the project. The report is especially designed to be useful to arts and cultural venues who want to encourage sustainable travel to their events, and people who are working in decision-making roles on travel, such as staff at local councils and regional transport partnerships.
The project artist, Helen McCrorie, ran a series of creative activities at Perth Theatre and Concert Hall and in the towns and villages surrounding Perth, including designing a ‘dream bus ticket’, mapping, printmaking and filming a choir performance on the bus.
This project is important because transport is now Scotland’s largest source of emissions, and one of the most significant sources of emissions associated with the arts and culture sector. Creative Carbon Scotland led this project as a pilot to better understand how the issue can be addressed, provide a case study for others to learn from and improve the advice provided.
