Engage audiences > Call for participation in a study

The organisers are looking for cultural organisations that have undertaken the transition towards a more audience-centric approach, that are worth disseminating and sharing at European level.

The aim of the “Study on audience development – How to place audiences at the centre of cultural organisations” is to provide successful approaches and methods in the area of audience development (AD) to be disseminated among European cultural organisations. These approaches and methods will be used as a basis for selection criteria in future calls for proposals launched by the Creative Europe programme.

The study aims to equip cultural leaders with skills that will enable them to increase their audience focus internally towards internal gatekeepers, programmers, boards of directors, communication and artistic departments, advisory committees and other decision structures, as well as externally towards public authorities, patrons, sponsors, friends schemes, etc.

To do so,  an open invitation is done to collect a number of European best practices to be further investigated in order to explore and point out the key success factors and the main organisational impact that the work with audience development, as a strategic goal and long term organisational process, has had on cultural organisations.

Deadline (extended): 30 April

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