Portland Communications > Soft Power 30 rankings

The annual Soft Power 30 rankings have revealed France rising to first place, while the UK remains in second place and the US sinks to third.

Strategic communications consultancy Portland has published the findings of its Soft Power 30 2017 rankings for countries around the world, based on factors ranging from culture, government, enterprise, digital and education, to cuisine, friendliness, luxury goods, foreign policy and liveability.

With data from objective sources such as embassies and the World Bank, and perception polls from 11,000 people living in 25 countries, the findings result in the “world’s most comprehensive comparative assessment of global soft power”.

Find the report online