09.12.2013

ICT Toolkit, an introductory toolkit for artists and arts organisations

The toolkit provides an accessible online resource for anyone in need of advice on how to use everyday IT tools as effectively as possible. The 45-page toolkit covers new media platforms such as websites and blogs and social media tools such as Facebook, Twitter, Soundcloud and Vimeo. It also addresses recently popularized initiatives such as ‘crowd funding’.

 “One of AFAI’s key roles is to provide opportunities for education, training and mentorship to build human capital required to grow and sustain the African creative sector. We recognize ICT as an important driver to advance the sector. This toolkit will help artists and arts organisations leverage the use of ICT to widely distribute, access and develop the arts and increase their visibility and impact in their communities,” says AFAI General Manager, Belisa Rodrigues.

Arts & Culture Trust CEO, Pieter Jacobs, adds, “Without the right knowledge and information, seemingly cost effective online marketing efforts could be detrimental to an organisation's reputation. In order to truly reap the benefits of an online presence and to maximize return on investment on digital spend a well-planned marketing and communications strategy is vital. The Arts Toolkit is a valuable source for practitioners in the process of developing strategies for and maintaining online platforms.”

This toolkit can also be useful for organisations aiming at spreading cultural mobility information more efficiently.

Find the toolkit online